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Social MediaMarketingThat Floats

We collaborate with creators, strategists, and storytellers to make brand communication feel like a balmy breeze — not a fire drill.

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Ocean waves at golden hour

Welcome

Good things come to those who swim

We combine creativity with data to shape social strategies that actually work. By testing, learning, and refining, we help brands launch campaigns that connect with audiences and drive measurable growth.

Creative team collaborating in a bright studio

We're all about the graft

So sit back, relax — we'll build the raft

Social never sleeps, but your marketing team can't do everything. We handle the daily grind of content creation, ad management, and influencer partnerships so you can spend energy where it counts.

See how we work

How we think

We believe social marketing deserves more than copy-and-paste content. When feeds are flooded with generic posts, we craft bespoke strategies that turn followers into fans and fans into customers.

Experiment bravely

Social is unpredictable — we lean into it. Testing, learning, and platform fluency keep your brand ahead of the algorithm.

Look beyond the numbers

Data tells a story, not the whole truth. We interpret insights with experience so strategies refine toward stronger results.

Create together

Partnerships work best collaboratively. We learn your business, share ideas openly, and build content side by side.

Latest poolside

Stories from the shoreline

Advice · Mar 12, 2026 · 4 min read

Why B2B brands can't ignore social anymore

News · Feb 21, 2026 · 3 min read

Platform ad restrictions: what nonprofits need to know

Culture · Jan 08, 2026 · 5 min read

Oddly satisfying content and why it performs

The crew

The people behind the posts

The people behind the posts — strategists, makers, and community builders.

Jordan Lee

Founder & Strategy

Maya Ortiz

Content Director

Sam Rivera

Paid Social Lead

Priya Shah

Influencer Partnerships

Alex Kim

Community Manager

Riley Dunn

Analytics

Think you're a fit? Email careers@tidepool.demo

Contact

Ready to make waves?

Tell us about your brand — we reply within one business day.