Scale your brand without paying for ads

Ad costs keep climbing. You could burn budget on paid channels, hire an expensive agency, or choose a smarter path — earned media that drives awareness, traffic, and sales.

Transform your business with the power of earned media.

Learn how we built multiple seven-figure companies using press coverage instead of ad spend. Earned Signal is not a story book — it is an action book. Get your company featured in top-tier publications and turn attention into revenue.

Get your company featured for free

Learn from outlets that move markets

Learn from operators who ship

What readers are saying

Morgan and Jordan break down exactly how to earn coverage without a retainer. Every chapter ends with something you can do this week.

01 / 06

Ready to become a media operator? Get the first chapter free.

Be your own press team (and do it better)

With Earned Signal, you will learn how to

Develop the perfect pitch

Position your company so journalists cannot ignore it
Craft angles that survive a busy newsroom inbox
Pitch with language editors actually use on air

Build media relationships

Reach the right reporter, podcaster, or newsletter writer
Follow up without being annoying
Turn one yes into a lasting source relationship

Get buzz-worthy coverage

Design campaigns with headline-ready hooks
Keep PR momentum all year long
Access 25+ templates, databases, and outreach tools

Morgan Ellis

Morgan Ellis is a keynote speaker and author of Scaling Sprints and The Operator's Calendar. As former COO of a national service brand, Morgan built in-house comms teams that landed coverage in major business press and network television. Today Morgan coaches growth-stage CEOs on earned media systems.

Jordan Pike

Jordan Pike co-founded two bootstrapped product companies to eight-figure revenue before advising founders on launch PR. Jordan's work has been featured in leading business outlets and tech publications. A mentor at accelerator programs nationwide, Jordan teaches founders how to turn stories into distribution.

Download our media toolkit

Get our curated list of pitch templates, media databases, CRM workflows, and reporter research tools — everything we use to springboard client campaigns. Download it now.